4D Shopper, from Advanced Simulations, is the leading virtual reality simulation of store sections. This research service makes it easy to understand the impact of in-store marketing, merchandising and retailing.
Shoppers interact with your brands in a virtual reality environment, using 3-Dimensional sets and 3-Dimensional products – all products are interactive in our system.
We use 4D Shopper to measure the impact of:
- Category Management - Shelf Assortments and Shelf Layouts
- New Product Introductions
- Substitution Behavior
4D Shopper’s research and category management tools have been leading the industry for over 20 years. Based on Crystal Design’s shopping engine, we can create any shelf set in any environment to give you the best answers to your marketing research questions.