- Are you bringing in new buyers to your business with a promotion or are you only rewarding your current users?
- What is your promotion doing – generating more buyers or getting buyers to buy more? Or both?
- Are you mortgaging future sales with a promotion today?
4D Shopper is designed to test in-store, in-aisle, end-aisle, on-shelf, and on-pack promotions without having to actually execute the promotion, determining:
- Who buys your product on promotion?
- Would they buy it without it being on promotion?
- Is one promotion better than another?
- Do some products respond better to promotion than others?
- Whether one style of promotion better than another (e.g. is a BOGO better than “Half Off”)?
Test your promotions before you execute them!
To see a case study on promotions, click here.
To learn more about how 4D Shopper works, click here.