What we say in an in-store promotion can determine the success or failure of that promotion.
Consumers went shopping for this category, half seeing the Sale Price variation, half seeing the X-For-Y variation. We measured dollars per shopper at the category, the brand, and the promoted items level to determine whether the method of promotion makes a difference.
The results showed that using X-For-$Y promotions were significantly more effective than Sale Price promotions. This was true at the category level, the client level, and for the specific promoted products
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