Promotion Research Case Study

What we say in an in-store promotion can determine the success or failure of that promotion.

pr_image001In a recent study, our client asked whether it was better to say “Sale Price $Y.YY” or whether “X for $Y.YY” was a better format. An example of this is shown on the left.

 

pr_image004Consumers went shopping for this category, half seeing the Sale Price variation, half seeing the X-For-Y variation. We measured dollars per shopper at the category, the brand, and the promoted items level to determine whether the method of promotion makes a difference.

 
The results showed that using X-For-$Y promotions were significantly more effective than Sale Price promotions. This was true at the category level, the client level, and for the specific promoted products

 

 

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